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Industry Insights jon romero Industry Insights jon romero

The Best FOMO Generator for Any Show: A Live Stream!

At Volume.com, we're dedicated to educating venues and artists on the power of live streaming, and one of the first concerns we often hear is: "Won't live streaming hurt ticket sales for the physical show?" The short answer: No.If you’ve ever been to a live show, you already know—nothing can replace the energy of being there in person. A live stream isn’t a substitute; it’s a complement. In fact, live streaming is one of the best ways to generate FOMO (Fear of Missing Out) for future events. 

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Industry Insights Michelle Yoon Industry Insights Michelle Yoon

Your New Market to Start Developing: Live Streaming

As a touring artist, you’re already hitting the stage night after night, putting in the hard work to connect with fans. So why not take it one step further? Start live streaming your shows and instantly expand your reach. This isn’t about playing from your couch—this is about allowing your superfans to experience even more of your live performances, wherever they are.

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Industry Insights jon romero Industry Insights jon romero

Free Livestream? Paid Livestream? The Ultimate Guide on How to Decide

One of the most common questions we get at Volume.com is: Should I offer my live stream for free or charge fans for access? While the choice is ultimately yours, whether you're an artist or a venue, we’ve put together a guide to help you make the best decision for each event you host. The right approach depends on your goals—whether you're looking to maximize audience reach and collect valuable fan data or capitalize on pent-up demand and generate additional revenue from ticket sales.

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Industry Insights Michelle Yoon Industry Insights Michelle Yoon

Email is STILL King! Why Aren’t You Collecting More Emails?

For venue, an email list remains one of the most valuable assets for driving ticket sales. One effective way to grow this asset is through regular live streams. Fully leverage your most valuable asset as a venue, the talent you bring to your venue, and tap into this digital audience. Live streams present a unique opportunity to capture email addresses from local patrons and the artist's fan base. Services like Volume.com and others allow venues to capture data around these events with ticketed streams. Here are some strategies to maximize this potential.

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Industry Insights jon romero Industry Insights jon romero

Artists Should Be Using This “FREE.99” Strategy to Get Paid

Live streaming has become a powerful tool for artists to connect with their fans. While social media platforms like Instagram and YouTube provide an excellent starting point, the real potential lies in transitioning from free to paid live streams. Here’s a step-by-step guide to help you build a strong foundation and unlock new ways to build an audience and engage and reward fans.

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