Venues like The Troubadour used Volume.com so they wouldn't leave that demand on the table. They livestreamed the sold-out Young the Giant shows as part of their normal operations, turning two strong nights into something that continues to generate value.

Livestreaming for music venues has quietly become part of the booking conversation — not as a flashy add-on, but as basic infrastructure. Artists want venues where they can walk on stage, play their set, and walk off knowing the show reached far beyond the room.

Venues in our venue network like The Bitter End, Hey Nonny, The Boardwalk, Dee’s Lounge, Taffeta Music Hall have shown consistent audience growth that lowers their future marketing costs.

Most venues know the feeling: The room is full; The show is sold out; Revenue stops. Livestreaming changes that — but only if it’s easy enough to do consistently. That’s why venues use Volume.com: it allows them to layer new revenue streams onto existing shows without changing how they operate

Livestreaming only feels complicated when it isn’t designed for venues. That’s why venues like The Shed, Basement East, and Ophelia’s have been able to plug in and stream without changing how they run shows.

Some shows aren’t about maximizing revenue. They’re about showing up for the community. Livestreaming allows venues to extend benefit concerts, fundraisers, and special events to supporters who can’t be in the room — without limiting participation by geography or capacity.

Artists like Guthrie Trapp lean on Volume.com to livestream local shows to his global audience, solving the problem of fans who can’t attend without asking the artists to do more work.

Livestreaming through Volume.com gives venue owners sponsorship inventory that: Reaches audiences beyond capacity, is measurable and reportable and lives on after the show ends.

Many venue owners hesitate on livestreaming because they assume the math won’t work. The truth is simpler: livestreaming only feels expensive when it isn’t used consistently. Venues like Hey Nonny and The Boardwalk didn’t invest in massive production setups. They invested in repeatable systems — and used them often.

Fans will tolerate imperfect video. They will not tolerate bad sound. If your livestream audio doesn’t reflect what’s happening in the room, viewers leave — and they don’t come back.

Your shows deserve more than a local audience. With Volume.com, you can livestream concerts, grow your fanbase, and unlock new revenue — all while keeping your venue’s identity front and center.

With the right tools, venues can archive livestreams to create an on-demand library that strengthens their brand, extends audience reach, and generates new income. Volume.com makes this simple.

For years, the music industry felt like a fortress. Breaking in as an artist was tough, and for fans with disabilities or those living remotely, experiencing live music was often impossible. Livestreaming is the key that's unlocking this fortress, creating a radically inclusive landscape for everyone.

Ready to connect deeper with fans and build a new revenue stream? Launch your Artist Community on VOLUME.COM with our Launch Guide.

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