Artist fan clubs, subscriptions, and online communities have become vital for fostering closer connections with fans. The challenge lies in delivering enough value to satisfy superfans without burning out. The solution? Livestreaming live shows directly from the venues—a streamlined way for artists to connect with fans around the excitement of their tour performances, offering a rich experience that doesn’t demand constant new content.

The live show is where fandom begins, but it’s not where it should end. Fans leave a concert excited, but without a clear way to stay connected, that excitement fades. You might not return to their town for another six months, so how can you keep that fire burning?Live streaming is the key. Offering regular live streams gives your fans a direct and immediate way to stay connected with you and your music. It’s the perfect bridge between your live shows, allowing fans to experience that powerful, real-time connection again and again—no matter where they are.

Every artist and venue dreams of a sold-out show—a packed room, fans' excitement, and a night of unforgettable performances. But while a sold-out show is a huge win, it also means something important: some fans didn’t make it in. These fans wanted to see your show but couldn’t, and that’s a huge missed opportunity—if you’re not live streaming. Streaming your sold-out show is a simple way to engage those fans who couldn’t get a ticket while collecting valuable data, like email addresses, to help you sell out the next one even faster.

At Volume.com, we're dedicated to educating venues and artists on the power of live streaming, and one of the first concerns we often hear is: "Won't live streaming hurt ticket sales for the physical show?" The short answer: No.If you’ve ever been to a live show, you already know—nothing can replace the energy of being there in person. A live stream isn’t a substitute; it’s a complement. In fact, live streaming is one of the best ways to generate FOMO (Fear of Missing Out) for future events. 

If you're a touring artist looking for an easy way to build community, reward fans, and gather actionable data, look no further than what you’re already doing—stream your shows. Streaming offers an accessible, powerful tool to extend the energy of your live performances to a global audience, and it's right at your fingertips.

As a touring artist, you’re already hitting the stage night after night, putting in the hard work to connect with fans. So why not take it one step further? Start live streaming your shows and instantly expand your reach. This isn’t about playing from your couch—this is about allowing your superfans to experience even more of your live performances, wherever they are.

One of the most common questions we get at Volume.com is: Should I offer my live stream for free or charge fans for access? While the choice is ultimately yours, whether you're an artist or a venue, we’ve put together a guide to help you make the best decision for each event you host. The right approach depends on your goals—whether you're looking to maximize audience reach and collect valuable fan data or capitalize on pent-up demand and generate additional revenue from ticket sales.

Venues are still hesitant to embrace live streaming. Concerns about technical challenges, costs, and the potential impact on ticket sales are common. Let’s debunk some of the myths around Live streaming and explore why your venue should start going LIVE regularly with most shows on your schedule. 

For venue, an email list remains one of the most valuable assets for driving ticket sales. One effective way to grow this asset is through regular live streams. Fully leverage your most valuable asset as a venue, the talent you bring to your venue, and tap into this digital audience. Live streams present a unique opportunity to capture email addresses from local patrons and the artist's fan base. Services like Volume.com and others allow venues to capture data around these events with ticketed streams. Here are some strategies to maximize this potential.

Live streaming has become a powerful tool for artists to connect with their fans. While social media platforms like Instagram and YouTube provide an excellent starting point, the real potential lies in transitioning from free to paid live streams. Here’s a step-by-step guide to help you build a strong foundation and unlock new ways to build an audience and engage and reward fans.

From increased CPM to reduced targeting options, the landscape of advertising on social media is changing and understanding the impact these new laws have on your advertising is vital to you.

The world is moving towards a cookie-less future. With this shift comes the need to prioritize first-party data collection to deepen fan relationships and create unique experiences. Here’s six reasons why.