How Venues Are Unlocking New Revenue With Livestreaming
Most venues know the feeling:
The room is full
Revenue stops
Livestreaming changes that — but only if it’s easy enough to do consistently.
That’s why venues use Volume.com: it allows them to layer new revenue streams onto existing shows without changing how they operate.
One Show, Multiple Revenue Paths
When livestreaming is built into the venue workflow, a single show can generate:
Paid livestream tickets for fans who can’t attend
Integrated merch sales
Show recordings artists can license
Venue memberships
Because Volume.com is designed to plug into real venue operations, these options don’t require extra staff, extra nights, or complex production.
Sold Out Is No Longer the Finish Line
When livestreaming runs seamlessly, venues stop thinking in terms of capacity and start thinking in terms of value.
Instead of:
“How many tickets can we sell?”
The question becomes:
“How much can this show generate — in the room and beyond?”
Livestreaming doesn’t compete with ticket sales — it completes them.
By making livestreaming simple and repeatable, Volume.com helps venues build more resilient, diversified revenue around live music.
