4 Ways Artists Are Growing Their Livestream Subscriptions (and You Can Too)
Whether you're on stage, online, or on the road, one thing is clear: fan connection is the new currency. More and more artists are building subscription-based communities through platforms like Volume.com—and the smartest ones are turning casual listeners into superfans with a few simple strategies.
Here are four proven ways artists are growing their livestream subscriptions—and how you can too.
1. Turn Tour Stops Into Signups
There’s no substitute for the energy of a live show—and that energy is the perfect launchpad for your subscription.
Artists like Andy Frasco have nailed this. On his current tour, he promotes his OnlyFrasco subscription in person with banners, QR codes, and a free month for VIP ticket holders. The result? He’s quadrupled his subscribers since January.
Touring Tip: Set up a photo-friendly banner at the merch table with a QR code and make sure your team is ready to talk about the subscription between sets or after the show.
2. Make VIP = Very Important Perks
VIP programs already offer fans something special—but pairing them with a livestream subscription? That’s the sweet spot.
Bundle a free trial of your subscription with every VIP ticket or meet-and-greet package. Fans who are already paying for an elevated experience are the ones most likely to convert into long-term subscribers—especially if you’re giving them access to exclusive streams, behind-the-scenes content, or private Q&As they can’t get anywhere else.
3. Drop Exclusive Content Like It’s Hot
What keeps subscribers around? Content they can’t get anywhere else. Monthly acoustic sessions, early-access music videos, studio vlogs, or raw takes of unreleased songs—anything that feels personal, rare, or real.
The artists seeing the most growth don’t just livestream shows—they create experiences. Think: “Only on Volume,” “Livestream album listening party,” or “One-night-only covers set.”
Content Idea: Tease new music on socials, then tell fans they can catch the full thing exclusively on your subscription stream next week.
4. Let Paid Ads Do the Heavy Lifting
Yes, ads work—and when they’re done right, they can work really well. For some subscriptions on Volume.com, roughly 20% of livestream subscriptions come directly from paid ads.
The key? Targeting fans who already vibe with your genre or artists like you. Whether it’s Instagram, YouTube pre-rolls, or TikTok, a short, energetic clip of a live moment or exclusive content teaser can hook potential fans and send them straight to your subscription page.
Pro Tip: Include a clear call-to-action like “Join the Fam” or “Get Exclusive Shows Every Month” and always link directly to your subscription landing page.
Build Your Fanbase, Your Way
Growing your livestream subscription is about showing up where your fans already are—with content, offers, and experiences that make them feel like insiders. Whether you're hitting the stage or the studio, there are plenty of ways to build a thriving digital fanbase that supports you all year long.
Want help building a subscription strategy that works for you? Reach out to the Subscriptions team at Volume.com—we’ve got the playbook.
