On the Road with Andy Frasco: Turning Tour Stops into Subscribers
For Andy Frasco, every city on his Try Not to Die tour isn’t just a gig—it’s a growth opportunity. He’s not just selling tickets—he’s building a fan-powered subscription base. And it’s working. Since launching OnlyFrasco on Volume.com in late January, his subscriber count has nearly quadrupled.
The not-so-secret weapon? Touring with a plan.
Live Shows = High-Converting Moments
There’s no better time to connect with fans than when they’re riding the high of a live performance—and Andy knows it. That’s why OnlyFrasco is front and center at every show. With energy buzzing and hearts full, fans are far more likely to say yes to staying connected all year long. Every show is a high-energy sales funnel with a new audience to grow his recurring revenue. It’s not about selling—it’s about extending the live experience. Fans don’t just leave with memories; they leave with a link to more of Andy, every month.
Every night on tour, Andy sets up a giant, can’t-miss banner promoting OnlyFrasco—complete with a QR code for instant sign-up. Fans snap selfies with it, share it, and—more importantly—subscribe. It’s quick, fun, and friction-free.
VIP Perks That Keep Fans Hooked
Every VIP ticket on the tour comes with a free month of OnlyFrasco—a high-value perk that turns superfans into subscribers without friction. They get exclusive content, behind-the-scenes access, and a direct line to the artist they love… right when their excitement is at its peak.
It’s a win-win: fans feel appreciated, and Andy grows a dedicated community that sticks with him long after the tour bus rolls out.
Ready to Turn Your Tour into a Growth Machine?
Andy Frasco is proof: your tour isn’t just a show—it’s a strategy. If you’re ready to build a subscription that keeps fans engaged all year long, our Subscriptions team at Volume is here to help you make it happen.
