Turn Views Into Action: Custom CTAs That Boost Fan Engagement

At Volume.com, we believe a livestream should be more than just a performance—it should be a place where fans can engage, support, and connect with artists in real time. That’s why we built one of our most powerful engagement tools: custom CTAs (calls-to-action).

With custom CTAs, you can guide your audience directly to what matters most. Think of it as your digital merch table, VIP booth, and promo hub—all inside your livestream.

  • Drop new merch and drive instant sales while fans are most excited.

  • Push album pre-saves or new releases so the momentum continues after the stream.

  • Offer high-ticket items like meet-and-greets, limited vinyl, or fan experiences.

  • Highlight external links that help fans discover more about you.

And here’s the best part: in our beta rounds, nearly 1 in 3 viewers clicked a CTA placed under the video player. That’s a 28% click-through rate—proof that when you give fans an easy way to take action, they respond.

More Ways Volume.com Helps You Grow

Custom CTAs are just the beginning. Volume.com is designed to empower artists, venues, and fans with tools that extend beyond the livestream itself:

  • Flexible ticketing: Choose free, donation-based, or paid tickets to fit every type of show.

  • Donate button for charity: Transform your performance into a fundraiser with one click.

  • Venue Video Vault: Store past shows and decide whether to keep them public or monetize behind a paywall.

  • Fan data capture: Collect emails, location info data from ticketed events

Together, these features make Volume.com more than a livestreaming platform—it’s a growth engine for artists and a discovery hub for fans.

Ready to turn your livestreams into more than a moment? Start streaming on Volume.com.

Next
Next

Wook+ Joins Volume.com: Your New Home for the Jam Band Community