Your Fans Are Watching. Put Your Merch in the Moment.
The lights are up. The chat is moving. Fans are fully locked in.
That is exactly when your merch should be easiest to find.
New merch placements across Volume.com put products closer to the livestream action, creating a more direct path from watching to shopping. Fans can now spot merch in chat and shop a featured item through the call to action on the video player, all without losing the energy of the show.
Lettuce connecting with fans live on Volume.com
Merch now has a front-row spot in chat
Your livestream chat is where reactions happen in real time: favorite songs, unforgettable moments, shout-outs, and plenty of emojis. Now, it can also help fans discover your merch.
Merch is linked directly in chat, making it easy to spot while fans watch and connect with the community. There is no need to hunt for a store link or wonder where to shop. The path is right there, in the middle of the conversation.
For artists, that means more visibility at the moment fan excitement is highest and fewer steps between “I want that” and checkout.
Merch links now appear directly in chat, where fans are already engaging.
Put one standout item on center stage
Have an item fans need to see? Put it directly on the video player.
Merch can now be featured in the player CTA, giving you a high-visibility spot to call out a specific product and a direct way for fans to purchase it on Volume.com. Think limited-edition apparel, a livestream-exclusive poster, a new vinyl pressing, or the item you know your community will love.
The strongest offers connect to what is happening on screen. Reveal a new design during the set. Celebrate an anniversary with a special release. Give viewers access to something they cannot get anywhere else. The CTA keeps the item visible while your livestream gives fans a reason to care.
A featured merch CTA gives fans a direct path from the livestream to purchase.
Already selling through Shopify?
You can bring your existing merch operation into the Volume.com fan experience. If Shopify powers your store, reach out to learn how to connect it to your Volume.com profile.
Once connected, your products can meet fans where they are already watching, chatting, and ready to support you.
Ready to put your merch in the moment? Contact the Volume.com team to connect your Shopify store and start featuring products on Volume.com.
