HOW TOPHOUSE TRIPLED THEIR Community Members WITH THIS SIMPLE STRATEGY

TopHouse, an Americana-folk band known for their high-energy performances and nerdy charm, has steadily developed their community on Volume.com since May 2024. The band has built their community by offering fans exclusive access to their live-streamed shows from the road. TopHouse recently implemented a new strategy to drive an increase in memberships.

The Strategy: A Free Month For New Fans

Working closely with their Volume.com Communities Manager, TopHouse took their community growth to the next level by inviting brand-new fans to sign up at no cost. They created unique social content, emailed fans in their database, and created a video to encourage fans to sign up. The result: Tripling the Member Count in just one week!

The band saw an opportunity to grow their members with a sold-out show at The Fine Line in Minneapolis, MN, being the member-exclusive livestream for December. If you haven’t experienced one of their unforgettable shows, the replay is available for members only.

Why This Strategy Works

Offering a free month for your fans is a great way to give them a taste of being in your community without any upfront financial commitments. The best part about this approach is that when fans experience the value first-hand, they are likely to keep their membership and stick around for the long haul.

If you want to grow your own community, consider running a free month or similar campaign. By giving potential members a glimpse of what makes your community memorable, you might see your numbers climb—just like TopHouse did.