📡 From Legacy to Livestream: Mountain Jam Ramps Up to a Purpose-Driven Digital Festival Experience on Volume.com

As music festivals look to expand their reach, build deeper fan connections, and align with purpose-driven impact, Mountain Jam 2025 is offering a blueprint for the future. In partnership with Volume.com, this year’s festival is not only going live online—it’s doing it with heart.

Beginning with The Road to Mountain Jam digital series and culminating in a full-scale free livestream of the festival June 20–22, Mountain Jam is creating new value for fans, partners, and nonprofits alike. Best of all, this year's broadcast will benefit Music Gives to St. Jude Kids, mobilizing the music community to support lifesaving care for children with cancer and other catastrophic illnesses.

🔁 The Road to Mountain Jam: Building Momentum with Legacy Content

Leading up to this year’s festival, Volume.com and Mountain Jam teamed up to launch The Road to Mountain Jam, a multi-week series featuring throwback performances from some of the festival’s most iconic sets.

Artists featured include: The Avett Brothers, Dawes, Michael Franti & Spearhead, Grace Potter, moe., and many more from the festival’s two-decade history.

This campaign has helped rekindle nostalgia and generate new awareness ahead of the main event, driving audience retention and community growth.

🎥 The Main Event: Mountain Jam 2025 Livestreaming Free on Volume.com

From June 20–22, Mountain Jam will stream live and in full on Volume.com, bringing its festival experience to a global digital audience—for free. Artists include: Khruangbin, Goose, Mt. Joy, Michael Franti & Spearhead, Molly Tuttle & Golden Highway, and many more. (Get your free festival livestream pass here.)

Integrated donation tools within the stream will make it easy for fans to contribute to Music Gives to St. Jude Kids, turning every view into a potential act of generosity.

💡 Why This Matters for Partners

For labels, artist teams, nonprofits, and brands, this livestream is more than a broadcast—it’s an opportunity to:

• Expand reach to new digital audiences without geographic limits

• Showcase your artists in a high-quality festival context

• Align your brand with impact through a partnership with St. Jude

• Capture new data and engage fans through Volume.com

The hybrid festival model isn’t just a pandemic-era solution—it’s a future-proofed format that creates scalable impact, deeper engagement, and long-tail value for stakeholders.

🤝 Get Involved

Whether you’re a label looking to spotlight talent, a brand seeking purpose-driven exposure, or a promoter exploring livestream extensions, Mountain Jam 2025 offers a powerful proof-of-concept.

Ready to reshape the future of music? Contact us to discuss partnership opportunities.